​​​​Luis Fernando Trujillo Arenas

With over 15 years of experience in the pharmaceutical and medical devices industry, I am a seasoned market access leader who combines strategic thinking, business acumen, and public health knowledge to create and execute innovative solutions that expand access to quality care for patients. I hold a Marketing Specialist and Master's degree in Public Health and I am currently pursuing a doctoral degree in the same field.

As Market Access & Institutional Sales, I generate strategies around market access and health public policies, focusing on connected and integrated care offerings for primary health care (PHC). I develop and manage relationships with key payers, trade associations, and health authorities, offering value propositions based on health economics, account management, and real-world evidence. I also partner with the clinical team to identify and conduct evidence-generation projects that support market access goals. In addition, I am a professor at El Bosque University, where I teach market access. My mission is to leverage my expertise and passion for public health and policy to improve the lives of millions of people who suffer from chronic conditions.